Radio Swiss Classic conducted an online audience survey from November 1st until December 31th, 2009. A total of 4576 listeners participated in the survey (non-representative sample) - a summary of their replies can be found below.
What is your favourite radio station?
Radio Swiss Classic
74.5%
DRS 2
5.6%
Espace 2
1.1%
Rete Due
0.6%
Bayern 4 Klassik
2.2%
Klassik Radio (Germany)
0.9%
SWR2
0.6%
France Musique
1.0%
Radio Classique (France)
1.0%
Ö1
0.4%
Another, classical radio station
3.4%
Radio Swiss Jazz
2.3%
Radio Swiss Pop
0.7%
Another, non-classical radio station
3.4%
Which version of Radio Swiss Classic do you listen to?
German programme
66.0%
French programme
27.2%
Italian programme
13.7%
None of them
1.2%
When did you start listening to Radio Swiss Classic?
Only recently (less than a year ago)
11.1%
A few years ago (1-3 years)
32.7%
More than 3 years ago
53.2%
How did you first learn about Radio Swiss Classic?
Flyer or brochure
0.9%
Give-away (pen, post-it, etc.)
0.1%
Stand (at a concert or fair)
1.0%
Ad in bus or tram
2.0%
Ad in the cinema
0.0%
Ad in the press (newspaper, magazine, concert guide)
1.4%
Letter
0.1%
E-Mail / Newsletter
1.9%
Draw
0.6%
Press article
2.5%
Radio
13.2%
TV
1.4%
Internet
35.9%
Heard it played in a public place (restaurant, hairdresser, fitness centre, dentist, etc.)
1.2%
through a friend or a colleague
15.6%
While searching the programme offer my receiver
12.3%
While looking though the programme list (cable / satellite)
16.1%
Radio Swiss Classic was preset on my receiver
1.9%
None of the above
1.0%
I don’t remember
9.1%
Other
5.2%
How often do you listen to Radio Swiss Classic?
Usually every day
57.4%
Several times a week
32.1%
About once a week
5.6%
Less than once a week
2.3%
Never
0.2%
When you listen to Radio Swiss Classic, how long do you usually tune in for?
No more than 30 minutes
1.4%
Between 30 minutes and an hour
14.9%
One to two hours
36.9%
Two to four hours
25.0%
More than four hours
17.7%
Where do you usually listen to Radio Swiss Classic?
At home
89.4%
At work
22.9%
In a public place (restaurant, hotel, hospital, bar, gym, etc.)
0.5%
In my car
3.5%
Out of doors (on the train, while running, etc.)
0.9%
In my holiday home
5.8%
Elsewhere
1.5%
When do you usually listen to Radio Swiss Classic?
early in the morning (06:00 - 08:00)
14.4%
in the morning (08:00 - 12:00)
50.8%
at lunchtime (12:00 - 14:00)
19.0%
in the afternoon (14:00 - 18:00)
52.2%
at dinnertime (18:00 - 20:00)
24.2%
in the evening (20:00 - 24:00)
46.6%
at night (24:00 - 06:00)
11.1%
Have you ever told your friends and aquaintances about Radio Swiss Classic?
Yes
78.5%
No
14.3%
How did you do it?
I told someone about it
62.1%
I had friends at my house and Radio Swiss Classic was running in the background – they loved it
21.9%
I passed on a flyer I had received
1.1%
I forwarded a Radio Swiss Classic newsletter to someone
2.7%
I recommended the website (www.radioswissclassic.ch) to someone
24.4%
I read an article on Radio Swiss Classic in the press and passed it on to someone who might be interested
0.3%
I gave someone a digital radio (DAB/DAB+)
1.8%
None of the above
1.9%
Have you ever heard of digital radio (DAB/DAB+)?
Yes
72.8%
No
22.7%
How did you learn about digital radio?
On the radio
36.6%
On television
8.7%
At the cinema
0.3%
On the Internet
29.5%
At a stand
1.2%
I saw a poster ad
1.7%
I saw a window transparent on a bus / tram
1.0%
I read an article in a newpaper / magazine
15.8%
I saw an ad in a newspaper / magazine
4.7%
I received an e-mail / a letter
1.6%
From a retailer / salesperson in a shop
3.9%
From friends or aquaintances
6.6%
Other
3.8%
Do you own a digital radio receiver (DAB/DAB+)?
Yes
21.9%
No
49.7%
What type of digital radio receiver do you have?
digital car radio (built-in)
1.3%
digital radio add-on box (linked to your 'normal' car radio)
1.3%
digital table-top radio (e.g. boombox, kitchen radio, clock radio)
14.9%
digital radio tuner set
7.4%
pocket digital radio
2.1%
Do you know someone who owns a digital radio receiver?
Yes
23.2%
No
45.2%
Do you have digital radio coverage in your home?
Yes
31.9%
No
24.3%
Do you personally listen to digital radio?
Yes
25.0%
No
42.5%
If you listen on digital radio, how would you rate the quality?
excellent
11.9%
good
10.1%
average
1.7%
rather poor
0.8%
very poor
0.2%
If you find the quality less than satisfactory, what are the reasons?
