Radio Swiss Classic conducted an online audience survey from August 18 until September 30, 2008. A total of 4700 listeners participated in the survey (non-representative sample) - a summary of their replies can be found below.

Which of the two channels do you listen to?

Radio Swiss Classic (German/French announcements) 86.7%
Radio Svizzera Classica (Italian announcements) 9.8%
None of them 1.8%

When did you start listening to Radio Swiss Classic (German/French announcements)?

Only recently (less than a year ago) 10.7%
A few years ago (1-3 years) 31.4%
More than 3 years ago 43.6%

When did you start listening to Radio Svizzera Classica (Italian announcements)?

Only recently (less than a year ago) 3.7%
Over a year ago 5.8%

How often do you listen to Radio Swiss Classic / Radio Svizzera Classica?

Usually every day 48.2%
Several times a week 34.9%
About once a week 7.0%
Less than once a week 2.6%
Never 0.2%

When you listen to Radio Swiss Classic / Radio Svizzera Classica, how long do you usually tune in for?

No more than 30 minutes 1.3%
Between 30 minutes and an hour 15.9%
One to two hours 34.4%
Two to four hours 24.4%
More than four hours 16.3%

Where do you usually listen to Radio Swiss Classic / Radio Svizzera Classica?

At home 85.1%
At work 25.2%
In a public place (restaurant, hotel, hospital, bar, gym, etc.) 0.6%
In my car 3.2%
Out of doors (on the train, while running, etc.) 0.9%
In my holiday home 5.6%
Elsewhere 1.4%

When do you usually listen to Radio Swiss Classic / Radio Svizzera Classica?

early in the morning (06:00 - 08:00) 15.1%
in the morning (08:00 - 12:00) 50.7%
at lunchtime (12:00 - 14:00) 20.5%
in the afternoon (14:00 - 18:00) 51.6%
at dinnertime (18:00 - 20:00) 24.7%
in the evening (20:00 - 24:00) 48.6%
at night (24:00 - 06:00) 11.6%

How did you first learn about Radio Swiss Classic / Radio Svizzera Classica?

Flyer or brochure  0.8%
Give-away (pen, deck of cards, etc.) 0.1%
Stand (at a concert or fair) 0.9%
Ad in bus or tram  2.3%
Ad in the cinema 0.0%
Ad in the press (newspaper, magazine, concert guide) 1.8%
Letter 0.1%
E-Mail / Newsletter 2.1%
Draw 1.0%
Press article 2.8%
Radio 12.6%
TV 1.2%
Internet 34.9%
Heard it played at a friend's or colleague's place 10.1%
Heard it played in a public place (restaurant, hairdresser, fitness centre, dentist, etc.) 0.4%
Recommended by a friend or a colleague 10.0%
While searching the programme offer my receiver 10.9%
While looking though the programme list (cable / satellite) 17.0%
Radio Swiss Classic was preset on my receiver 1.9%
None of the above 2.6%
I don't remember 11.0%

What is your favourite radio station?

Radio Swiss Classic  62.9%
Radio Svizzera Classica 3.6%
DRS 2 6.6%
Espace 2 1.1%
Rete Due 0.6%
Bayern 4 Klassik 2.5%
Klassik Radio (Germany) 1.0%
SWR2 0.4%
France Musique 1.0%
Radio Classique (France) 0.7%
Ö1 0.5%
Another, classical radio station 3.6%
Radio Swiss Jazz 2.9%
Radio Swiss Pop 1.1%
Another, non-classical radio station 4.6%

Have you ever heard of DAB digital radio?

Yes 62.0%
No 33.7%

How did you learn about DAB digital radio?

On the radio 24.5%
On television 3.9%
At the cinema 0.1%
On the Internet 26.5%
At a stand 1.4%
I saw a poster ad 2.0%
I saw a window transparent on a bus / tram 1.5%
I read an article in a newpaper / magazine 14.1%
I saw an ad in a newspaper / magazine 2.9%
I received an e-mail / a letter 1.2%
From a retailer / salesperson in a shop 3.0%
From friends or aquaintances 4.3%
Other 3.7%

Do you personally listen to DAB digital radio?

Yes 15.6%
No 44.8%

Do you own a DAB radio receiver?

Yes 15.1%
No 45.3%

What type of DAB receiver do you have?

DAB car radio (built-in) 1.2%
DAB add-on box (linked to your 'normal' car radio) 1.5%
DAB table-top receiver (e.g. boombox, kitchen radio, clock radio) 10.0%
DAB tuner set 3.5%
DAB pocket radio 1.7%

Do you know someone who owns a DAB radio receiver?

Yes 13.0%
No 45.9%

Do you have DAB coverage in your home?

Yes 21.5%
No 23.6%

If you listen on DAB digital radio, how would you rate the quality?

excellent 7.6%
good 5.5%
average 1.2%
rather poor 0.5%
very poor 0.1%

If you find the quality less than satisfactory, what are the reasons?

insufficient reception (regular disruptions, interferences, etc.) 0.2%
insufficient sound quality (dullness of sound, lack of resonance, etc.) 0.3%
Other 0.1%

How do you receive Radio Swiss Classic (with German/French announcements)?

In Switzerland
Via satellite 4.8%
Via cable network 32.4%
On DAB (Digital Audio Broadcasting) 8.7%
On the Internet (streaming) 16.3%
On Bluewin TV 1.2%
On my mobile phone 0.2%
Outside of Switzerland
Via satellite 12.4%
Via cable network 3.2%
On DAB (Digital Audio Broadcasting) 1.0%
On the Internet (streaming) 37.7%
On my mobile phone 0.3%

How do you receive Radio Svizzera Classica (with Italian announcements)?

In Switzerland
On DAB (Digital Audio Broadcasting) 0.9%
On the Internet (streaming) 2.1%
On my mobile phone 0.0%
Outside of Switzerland
On the Internet (streaming) 7.6%
On my mobile phone 0

How do you like Radio Swiss Classic / Radio Svizzera Classica?

To me, Radio Swiss Classic is simply perfect 27.0%
I like it 58.9%
I am more or less happy with it 6.3%
I don't like it 0.2%

Why do you like listening to Radio Swiss Classic / Radio Svizzera Classica?

It helps me discover new music 52.1%
It brightens my workday 26.7%
It lifts my mood 41.3%
It makes me think of other things when I'm feeling low 8.9%
It helps me get up in the morning 3.7%
It helps me relax 44.5%
It provides the perfect background sound 39.3%
It accompanies me when I go to sleep 4.4%
I can sing along with it 5.1%
Other 10.1%

Thinking back over the last 12 months, do you think the programme of Radio Swiss Classic / Radio Svizzera Classica has

improved 13.9%
stayed the same 66.5%
deteriorated 1.6%

Have you ever told your friends and aquaintances about Radio Swiss Classic / Radio Svizzera Classica?

Yes 78.1%
No 12.1%

How did you do it?

I told someone about it 65.6%
I had friends at my house and Radio Swiss Classic was running in the background - they loved it 22.2%
I passed on a flyer I had received 1.1%
I forwarded a Radio Swiss Classic newsletter to someone 2.6%
I recommended the website (www.radioswissclassic.ch) to someone 26.3%
I read an article on Radio Swiss Classic in the press and passed it on to someone who might be interested 0.4%
I gave someone a DAB digital radio 0.9%
None of the above 2.1%

How would you rate the following Web services provided by Radio Swiss Classic / Radio Svizzera Classica?

Playlist
useless 0.4%
acceptable 1.6%
good 37.7%
excellent 40.5%
Information on how to receive the channel
useless 0.5%
acceptable 4.2%
good 38.3%
excellent 19.6%
Online CD shop
useless 1.3%
acceptable 3.9%
good 24.6%
excellent 11.9%
Concert agenda
useless 0.9%
acceptable 3.0%
good 30.7%
excellent 14.8%
Draws
useless 1.6%
acceptable 3.5%
good 16.3%
excellent 9.3%
Musical jury
useless 1.2%
acceptable 3.5%
good 15.5%
excellent 5.1%
Database of music performers
useless 0.5%
acceptable 3.2%
good 25.4%
excellent 19.7%
Newsletter
useless 0.9%
acceptable 3.6%
good 24.6%
excellent 8.0%
Collection of links
useless 0.7%
acceptable 3.2%
good 18.2%
excellent 7.0%
Send a card
useless 1.7%
acceptable 3.7%
good 10.2%
excellent 3.3%
Current title
(opens in extra window, auto-refresh)
useless 0.5%
acceptable 2.1%
good 23.5%
excellent 34.3%
Site map
useless 0.5%
acceptable 1.9%
good 19.0%
excellent 10.0%

Have you ever contacted Radio Swiss Classic / Radio Svizzera Classica (post mail, e-mail or contact form on website)?

Yes 23.5%
No 63.7%

When did you get the reply?

On the same day 4.7%
Within three days 11.3%
Within a week 2.4%
Within two weeks 0.6%
After two weeks or more 0.4%
I never got a reply 2.8%

Was the reply

helpful 15.4%
partially helpful 3.0%
useless 0.6%

Do you know the Radio Swiss Classic / Radio Svizzera Classica newsletter?

Yes 42.6%
No 50.6%

Are you interested in the topics below? (Newsletter)

New ways of listening to Radio Swiss Classic / Radio Svizzera Classica (e.g. in your car or on your mobile phone)
Yes 23.2%
No 9.1%
Titles newly added to the playlist of Radio Swiss Classic / Radio Svizzera Classica
Yes 30.1%
No 3.5%
A Radio Swiss Classic / Radio Svizzera Classica 'hit parade' (most clicked-on titles on our website)
Yes 16.1%
No 13.1%
Portraits of musicians
Yes 27.7%
No 4.9%
CDs recommended by our programme editors
Yes 22.7%
No 6.7%
Recommended festivals and concerts
Yes 24.3%
No 6.1%
Recommended broadcasts on classical music on radio and TV
Yes 30.5%
No 3.9%
Information on Radio Swiss Classic / Radio Svizzera Classica (e.g. audience figures)
Yes 15.4%
No 12.2%
Portraits of members of the Radio Swiss Classic / Radio Svizzera Classica team
Yes 20.6%
No 8.9%
Portraits of Radio Swiss Classic / Radio Svizzera Classica listeners
Yes 6.5%
No 19.1%
Information on information databases, web sites, institutions etc.
Yes 22.7%
No 6.9%
Polls on Radio Swiss Classic / Radio Svizzera Classica
Yes 15.9%
No 10.9%

Your age

up to 15 0.1%
15 - 24 1.8%
25 - 34 4.9%
35 - 44 8.9%
45 - 54 15.3%
55 - 64 32.9%
65 - 74 28.5%
75 - 84 6.3%
85 - 94 0.6%
over 94 0.0%

Your Sex

Female 20.9%
Male 77.1%

Your Occupation

In agriculture 0.2%
Blue collar worker 1.1%
Tradesperson 1.1%
In commerce 3.0%
Employee / civil servant in a leading position 16.3%
Employee / civil servant 15.9%
Self-employed 14.0%
Housewife 2.8%
Student (at the University) 2.4%
Student (at school) 0.2%
Senior citizen 35.4%
Not employed 3.0%
Temporarily unemployed 0.4%

Your area of residence

German-speaking part of Switzerland 37.7%
French-speaking part of Switzerland 8.4%
Italian-speaking part of Switzerland 2.4%
Rumantsch-speaking part of Switzerland 0.3%
Germany 9.8%
France 4.1%
Italy 10.0%
Austria 1.3%
Another European country 9.2%
Outside of Europe 15.6%

Would you be willing to participate in another survey next year?

Yes 89.0%
No 2.7%